Exhibitors’ investment pays off


I. Marmol & Associates features images of
superheroes, such as Wonder Woman and Superman, on its D.C. Prestige colognes and perfumes.

With the amount of opportunities available in the IAADFS Trademarket, exhibitors once again experienced a significant return on their investment in the IAADFS show.

Nearly 200 exhibitors covering more than 75,000 square feet of exhibit space were able to conduct back-to-back meetings with buyers in one setting, and introduce their products to new customers.

“It’s a great opportunity to show all of our customers what’s new,” said David Marmol, vice president of I. Marmol & Associates, booth 123. “It’s always a great opportunity to see everybody and a great way to kick the year off.”

What’s new for his company, which sells fragrances for youth in preschool, ages 6-10, pre-teen and teen/young adult, is a new concept called D.C. Prestige. It has colognes and perfumes featuring Superman, Batman, and Wonder Woman.

“We’re taking names that we’ve grown up with that are at the fiber of our being and bringing them to adults,” he said.

Marmol said his company has attended the IAADFS show since 1991. The IAADFS Trademarket is something his company can’t afford to miss.

“It’s always great to see all of our customers,” he said. “We’re getting ready to pick up some new customers in some areas that we’ve been looking at, so we’re excited about that. Everybody’s loved our booth. We have a great position in the show, as well, so obviously we’re happy about that.

“We’re big proponents of the association and we’ve been here for many, many years. We expect to be here for many more.”

Rodolfo Müller, sales director for LAS Travel Gear, booth 1301, said the IAADFS Trademarket is a must for his company each year.

“We carry more than 400 SKUs,” he said. “This is the best place to put all of the customers together to show them all of the portfolio.”

Müller said he’s experienced steady traffic at his company’s booth, and strong interest in its product.

One popular brand it showcases is SKROSS, a leader in travel adapters.

“On average, they have 60 percent of the market share in travel adapters,” he said. “They are everywhere: Europe, Asia, and all of the Americas.”

The adapter easily switches for use in Europe, Argentina, the U.S., and the U.K.

“It doesn’t matter where you go,” he said. “It’s the Swiss knife for the travel adapters.”

Another company that’s experiencing positive results from this year’s show is Honora cultured pearls, booth 431. The company is working with a new agent, Nelson Rivera, who is helping it break into the duty free markets with its new self-serve tower display. It offers duty free shoppers genuine fresh-water culture pearl necklaces, earrings, and bracelets in “grab-and-go” and “behind-lock-and-key” price points.

“We’ve had some great meetings and new account opportunities,” said Danielle Cassella Smith, senior director of national and travel retail for Honora. “We’re focused on building our duty free distribution in the U.S., Latin America, and the Caribbean.”

Cassella Smith said she couldn’t imagine not attending the IAADS show, which has given her company such great exposure to the industry.

“We also come here to really grasp what’s going on in the travel retail and duty free markets,” she said. “It’s a good opportunity for us to present the brand and gain the relationships we need to successfully grow our brand in the duty free/travel retail markets.”