New exhibitors make splash at 2014 IAADFS show

More than two-dozen first-time or returning exhibitors made their mark on the 2014 IAADFS Duty Free Show of the Americas, and many are already planning on attending the 2015 IAADFS show.

After having representatives attend the show for years, PGE, Inc. decided it was time to have a booth in the 2014 Trademarket. This year marks the company’s 30-year anniversary in the duty free industry, and it wanted to showcase its new lines of product.

PGE’s booth focused on presenting its luxury makeup line especially designed for women of color, BLACK/UP; the revolutionary mask products that took Sephora by storm worldwide, GLAMGLOW; the affordable skin and body care products with formulas derived from the sea, H2O+; and the FLO travel accessories with the only atomizer with a universal patented filling system.

The results of the show proved that the investment of a booth paid off.

“We had booked appointments before hand and 90 percent of the people showed up,” said Jean-François Picot, PGE’s president. “It’s always a great place to see most of our customers in three days, do some networking, and look at new products that could fit our markets.”

Although Constellation Brands attended the IAADFS show for the past five years, it decided to participate in the 2014 show with a booth due to an increase in its business in Latin America and the Caribbean.

“The show was a great success,” said Amanda Dolotowicz, Constellation Brands’ business development manager for travel retail. “It wasn’t the quantity of people we met with, but the quality of our meetings.

“This show is relevant to Constellation Brands because we are focusing on developing our business in South and Central America. IAADFS is a good opportunity to capture all of the industry delegates in one forum.”

Constellation Brands focused on its core brands that are globally recognized, including Inniskillin Icewine, Robert Mondavi Winery, Ruffino, and Kim Crawford. All of these wines fall under its “Great Estates” branding.

After a successful 2014 show, both companies said this year’s IAADFS show wouldn’t be their last.

“The show was well organized and efficient,” Dolotowicz said. “We will participate again next year.”