New exhibitors see IAADFS Show as springboard for success

NewExhibitor

Fabio Guidoni prepares Extreme Design’s Bombata briecase display in preparation for 2013’s Trademarket opening.

About 25 exhibitors are making their first appearance or returning following an absence to the IAADFS Duty Free Show of the Americas this year.

The reasons may vary, but the ultimate goal is the same — to see their company gain exposure it can’t get anywhere else.

John Scott, export sales director for MacDuff International, booth 1205, said the IAADFS Show is the perfect place to take his company to the next level of success.

“MacDuff International was at IAADFS many years ago, but we have just rejoined for 2014,” said John Scott, Export Sales Director for MacDuff. “We have had great success recently in European travel retail with our historic brands of Scotch whisky and we have also been developing our domestic business in North and South America, so we felt it was the right time to revisit IAADFS.”

MacDuff International is an independent Scotch whisky blender that produces more than 3 million bottles each year. Grand Macnish, the company’s top selling scotch in the Americas, celebrated its 150th anniversary last year.

“We are keen to build on the brand recognition among customers, particularly in Brazil, the USA and Canada,” Scott said. “We hope to get new travel retail listings for our brands, particularly Grand Macnish, Islay Mist and Lauder’s, in North and South American travel retail to build on domestic success.”

Moshé Cohen, director of duty free and international sales for Tea Forté, booth 1433, said he’s expecting big things from his company’s first appearance at the IAADFS Show.

“We are hoping to have the opportunity to introduce Tea Forté’s exceptional tea experience to key buyers in the travel retail industry,” he said. “We will be displaying our teas in our signature pyramid, presented in luxurious gift packaging. Tea Forté is a perfect fit for the duty free and travel retailers and is a welcome addition to the product portfolio offered to customers.”

Tea Forté is the award winning global luxury tea company with offerings enjoyed in more than 35 countries, where it is presented at leading hotels, restaurants, prestige resorts and exclusive retailers.

Next to water, tea is the most consumed beverage in the world, Cohen said.

“We have transformed a cup of tea into an unparalleled experience for all of the senses,” Cohen added. “It is a concept that resonates with discriminating clientele around the globe. The duty free and travel retail industry is a natural extension to our luxury network.”