Clogau looks to break into the Americas market

Clogau representatives take advantage of face-to-face time with visitors to the booth Tuesday.

Clogau representatives take advantage of face-to-face time with visitors to the booth Tuesday.

Clogau, the No. 1 gold brand in the United Kingdom, is now ready to introduce itself to the Americas. There is no better place to do that than the 2015 IAADFS Show, said Aran Turner, Clogau’s international customer service manager.

“We have been successfully growing our travel business during recent years in Asia, Europe, and the Middle East — the next natural step is the Americas,” Turner said. “We have a small but growing customer base in the Americas. By attending IAADFS, we can connect with our clients and meet new prospective customers. The trade show format enables us to showcase our collections and, most importantly, the merchandising solutions available.”

Clogau, booth 739, is featured in more than 350 retailers across England and Wales, with growing distribution in Scotland. Clogau is stocked across a range of quality jewelers in city centers and shopping malls. Clogau is one of the Top 10 performing brands in the Company of Master Jewelers and Houlden, the U.K.’s biggest buying groups for independent jewelry retailers.

At the IAADFS Show, Clogau will have more than 400 items on display with retail price points ranging from $99 to $5,000.

“For travel retail, we have identified key retail price points from $99 to $199,” Turner said. “These price points will feature our sterling silver and rose gold collections.”

Turner said the jewelry category is alive and well in travel retail.

“There is a move away from merchandising price points from $99 to $199 under glass, to the self-select model,” he said. “In Cannes last year, we launched our self-select display, which was well received. We are featuring this new display at IAADFS. We have noticed a significant upswing in sterling silver/rose gold sales, from which the travel retail range is formed. We believe the consumer appreciates buying sterling silver and rose gold over plated products. We do not plate our products.”

While at the IAADFS Show, Turner said he hopes to meet existing and new customers, as well as improve his knowledge of the Americas market and network with fellow exhibitors.

“We feel our brand offers a point of difference over other brands, so we are looking to help operators grow their jewelry categories,” he said. “IAADFS is without doubt the prime travel retail exhibition for the Americas. We are delighted to be a part of the action. We wish all buyers and sellers a productive and enjoyable week. We are looking forward to our first IAADFS.”