Exhibitors see big returns from 2015 IAADFS Show investment


Exhibitors at the IAADFS Duty Free Show of the Americas were pleased with traffic and business on the exhibit floor.

Exhibitors at the 2015 IAADFS Show said this year’s show was a strong one for them and the industry.

Alan Goldfarb, regional sales manager and South America & Caribbean export manager for J.C. Newman Cigar Co., said his company had attended the show for 20 years but this year’s show was memorable.

“I personally have been attending the IAADFS Show for the last 17 years,” he said. “My people all came in, and there were even some new ones who came in.”

Goldfarb said the IAADFS Show was the perfect place to display his company’s new humidor travel bag, which has a two-way humidification system that keeps the packaging at 70 percent humidity — the optimal level for cigars.

“It’s a great market, a growing market, and the prestige at this show is incredible,” he said.

Chase Donaldson, president of Chase International, said his company also had a great show.

“We had a lot of excellent appointments,” he said. “It was very busy for us and we were very successful. We had a lot of new products to present and we’ve had a great reception. It was excellent, as always.”

Chase International showcased its addition of Bushmills Irish whiskey, now under Proximo Spirits, and Fireball whiskey, produced by Sazerac Company. It is the fastest growing spirit in the United States and the first spirit to have triple-digit growth three years in a row.

Donaldson said the IAADFS Show gives his company’s products the best exposure. He also enjoys the social elements of the show.

“It gives us an opportunity to see a lot of old friends and customers we don’t get to regularly see during the course of the year, and we can also meet up with our competitor friends,” he said. “It basically renews old friendships.”

Tea Forté showcased its popular chocolate tea and its new Passport Collection, featuring 14 teas from around the world, at its newly designed booth.

“We worked really hard for more than a year to bring our portfolio to where it should be,” said Jan Hoorntje, CEO of Tea Forté. “We have a new logo and a new booth. We realized last year that the product really works here so we thought, ‘Why not come out with the new Tea Forté look here.’ We think this is a great moment because it’s the perfect audience and it’s the perfect show.”

Hoorntje added that the 2015 show exceeded his expectations.

“It was a great show. We had a lot of very good appointments and traffic was very good and steady,” he said. “The quality of the people and the customers is great. That’s why we chose to be back here after a very successful first year.”