Baron Philippe de Rothschild wines enter the Americas duty free market

Baron Philippe de Rothschild is showcasing its Chilean wine range for attendees at booth 1304.

Baron Philippe de Rothschild is showcasing its Chilean wine range for attendees at booth 1304.

On display at booth 1304, new IAADFS Show exhibitor Baron Philippe de Rothschild will showcase its many fine wines. According to Henri Brunel, the company’s director of duty free and travel retail, Baron Philippe de Rothschild is a leading wine company with production from Bordeaux and Chile.

The producer of the iconic Chateau Mouton Rothschild, a first growth from Bordeaux and of Mouton Cadet, it is the No. 1 brand of Bordeaux wine sold in the world, with distribution in more than 150 countries. Having also achieved such distinction in Europe and Asia, Baron Philippe de Rothschild is looking at the Americas when it exhibits for the first time at IAADFS.

As part of its exclusive and premium brand of internationally recognized products, Baron Philippe de Rothschild will feature its new Mouton Cadet Grande Cuvée Médoc, the first travel retail exclusive of Mouton Cadet. The company will also showcase its Chilean wine range, including Escudo Rojo and Mapu.

Baron Philippe de Rothschild will further explore the potential for its range of French and Chilean wines in the Americas travel retail segment, meeting with retail clients during the Duty Free Show.