Calling all rum lovers


Attendees can step up to the bar for a tasting at booth 409.

Rum enthusiasts will enjoy a visit to new IAADFS Show exhibitor Ron Diplomático, booth 409. Renowned international tasting competitions consistently rank Ron Diplomático among the finest rums in the world, while industry professionals and rum experts recognize Diplomático’s excellence and craftsmanship.

Don’t miss the opportunity to discover and taste the company’s range of premium authentic Venezuelan rums. Combining an unmistakable character with irresistible aromas, this rum brand has conquered the finest palates all over the world.

Ron Diplomático Business Development Manager Mario Navarro said the premium rum category has experienced a significant growth in domestic markets over the past five years, especially in Europe and North America. In many of those markets, Ron Diplomático is leading the category. Thus, the rum’s natural evolution in terms of distribution is a presence in the travel retail channel.

“We will be featuring our flagship rum, Diplomático Reserva Exclusiva, an elegant and complex sipping rum that built the brand’s reputation worldwide,” Navarro said. “Additionally, we will have our Prestige range, Single Vintage, and Ambassador, which is a great way of discovering the essence of Diplomático rums. Crafted from our most exclusive reserves and produced in limited quantities, these exquisite rums will captivate the most demanding palates.”

Company officials have already negotiated the introduction of Diplomático rums with three important regional travel retail operators. Its rums have huge potential, and the company is confident it will be as successful in the travel retail channel as it is in the traditional distribution network. For more information, visit www.ronDiplomá