German eyewear collection features unique products

Attendees can see Rodenstock's unique products and selection of luxury eyewear brands at booth 2313.

Attendees can see Rodenstock’s unique products and selection of luxury eyewear brands at booth 2313.

German eyewear manufacturer and first-time IAADFS Show exhibitor Rodenstock GmbH is bringing its collection of unique products to booth 2313.

Petra Eckhardt, Rodenstock’s business manager, global non-optical eyewear, said the company combines its unique style and quality to cheers of fans across the globe. It will showcase the latest trends in sunglasses from its licensed brands, including Jil Sander, Mercedes-Benz Style, and Claudia Schiffer.

Rodenstock is one of the global players in the lens and frames industry. Its portfolio of luxury eyewear brands with the competence of an optical company gives Rodenstock a unique position among key players in the industry.

Rodenstock is Germany’s leading manufacturer of lenses and frames. Founded in 1877 with its headquarters in Munich, Rodenstock employs approximately 4,500 people, and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 15 locations in 13 countries.

Eckhardt said Rodenstock hopes to inspire IAADFS Show visitors with its eyewear collection on display.