New education sessions offer industry insight

Attendees noted important points during the sessions.

Attendees noted important points during the sessions.

New to this year’s Duty Free Show schedule were education sessions offering expert insight into the current state of the airline and travel retail industries, as well as a detailed look at the decision-making process of the duty free retail shopper.

Angela Gittens, director general of Airports Council International (ACI World), and Peter Mohn, owner and CEO of m1nd-set, presented their research and findings related to the travel retail industry. Both speakers urged retailers to find innovative ways to connect with shoppers and create smart, strategic alliances with airports to create a seamless journey for travelers.

“The duty free industry needs to work with airports to find solutions and to understand their customers,” said Gittens.

Mohn provided a peek into the minds of the duty free shoppers with industry research his company conducted last month. He discussed the findings in more detail in a follow-up session Tuesday morning, including a look at shoppers’ perceived benefits and motivations, as well as barriers to their decisions to shop in duty free stores.

“The number one reason people shopped duty free was for the price advantages; this is particularly important for perfumes and tobacco products,” said Mohn.

The top reasons for consumers to decide not to shop in a duty free store included not needing the items in the store or choosing to do other things at the airport, as well as the fact that they saw no visible promotions of the products being sold.

Gittens’ and Mohn’s presentations can be found at www.iaadfs.org/speakers.