Royall Fragrances debuts latest scent at IAADFS Show

“We want to break into the duty free world and wanted to get the word out that we're here and ready to take orders,” said Philip Sabatino, vice president of sales, Royall Fragrances.

“We want to break into the duty free world and wanted to get the word out that we’re here and ready to take orders,” said Philip Sabatino, vice president of sales, Royall Fragrances.

It’s a fragrant first for Royall Fragrances Ltd. The new IAADFS Show exhibitor, located in booth 1440, will debut its newest fragrance, Royall Vetiver Noir.

In business since the 1950s, Royall Fragrances Ltd. launched its line of men’s colognes in national men’s retailer Brooks Brothers in the 1960s. To date, it is still the only product line sold in Brooks Brothers that is not produced by the retailer itself. Since that time, its products have been sold in apothecaries, high-end men’s suit stores, and men’s salons, says Philip Sabatino, vice president of sales, Royall Fragrances.

“We have noticed the demand from retailers for more gift sets and are looking to be able to customize these sets per customer,” Sabatino said.

Royall Fragrances has seven unique fragrances, including Royall Lyme, Royall Bay Rhum, Royall Muske, Royall Spyce, Royall Mandarin, Royall Vetiver, and Royall Rugby. Each will be on display at its IAADFS booth, as well as its Royall Lyme Shave Cream.

“We want to break into the duty free world and wanted to get the word out that we’re here and ready to take orders,” Sabatino said. “Men are becoming more active in buying their products, and we want to have the opportunity to be considered in their purchases.”