Say cheese

C&A Marketing's Steven Howcott showed Esthelle Philippe of Lorience France how far today's instant camera has come.

C&A Marketing’s Steven Howcott showed Esthelle Philippe of Lorience France how far today’s instant camera has come.

Now you can print pictures in the palm of your hand with the Polaroid Snap, just one of many unique, innovative products showcased by C&A Marketing (booth 1329) at this year’s IAADFS Show.

The group is Polaroid’s largest licensee and also owns brands such as Sky Mall and private label Ivation. The product lines C&A represents offer unique solutions for travelers — everything from the durable, small, but powerful Polaroid Portable Cube Lifestyle Action Camera to RFID pouches and watertight, collapsible travel bags that are perfect to throw your things in before you hop onto the back of a Jet Ski.

“Everything trending in the travel retail marketplace, we have it,” said Steven Howcott, vice president of business development for the company. “We don’t want to be ‘me too.’ We’re unique with our products and want functionality for travelers.  We use real-life case studies and sit down with our design team to design the best product.”

C&A currently works with Dufry and is ready to expand its presence in the duty free market. Exhibiting at the IAADFS Show was the perfect way to gain exposure, said Howcott.