The secret’s in the salt

Robi Nedboy, center, shares her Life Plus Style Gourmet's snack products with attendees at booth 701.

Robi Nedboy, center, shares her Life Plus Style Gourmet’s snack products with attendees at booth 701.

Life Plus Style Gourmet introduced its unique line of confections at this year’s IAADFS Show, all made with a special ingredient — Himalayan pink salt, known as the “purest salt on earth.”

The company’s kettle corns, cookies, and other snack products are non-GMO and gluten-free, and are produced in a facility free of the most common allergens such as tree nuts. They are offered in individual and family-size packs.

All products are currently available through upscale retailers such as HomeGoods, as well as retail concession stores in New York airports. The company recently signed a contract with The Paradies Shops and has seen so much success with sales in airport retail stores that the next logical step was to target the duty free market, according to Robi Nedboy, co-founder and director of marketing for Life Plus Style Gourmet.

“We’re here to target the duty free market,” Nedboy said. “If we make contact with even one customer/buyer, it will be a success.”