Vita Coco: a refreshing alternative

Company representatives and attendees shared coconut water and contact info at the Vita Coco booth (1400a).

Company representatives and attendees shared coconut water and contact info at the Vita Coco booth (1400a).

Coconut water is known for its ability to rehydrate and replace the body’s electrolytes naturally, making it a healthy alternative to sodas and energy drinks. Top-selling Vita Coco was one of the first brands on the market and introduced its line of regular and flavored coconut waters to the duty free market this year.

“Our water is different than the rest because it’s organic and cold-pressed. When it’s heated, it loses nutrients; ours doesn’t,” said Zachary Bluemer, business development manager, Latin America for Vita Coco.

Vita Coco water is pure coconut water with no preservatives, additives, or sugars. Fruit flavors such as lemonade, orange, pineapple, lemonade, peach, and mango are added only with fruit purees. The company also offers its own coconut oil.

Vita Coco has distributors with liquor companies in their portfolio and plans to target the Caribbean and Latin America, so exhibiting at the Duty Free Show was a natural fit.